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Alison Pidgeon, LPC
Location Lancaster Downtown, Lehigh Valley, Online
Company Role Leadership, LPC

Alison Pidgeon, LPC

Chief Executive Officer & Owner

I bring my passion for accessible, high-quality mental health care to Heartwell Therapy, where I focus on providing specialized couples and family therapy services through a streamlined self-pay model. With a Master's in Counseling Psychology from Immaculata University and my LPC credential earned in 2009, I combine clinical expertise with innovative leadership to create client-centered therapeutic experiences.

As a visionary business leader and founder and CEO of Move Forward Counseling since 2015, I understand how to build practices that enable therapists to do their best work while maintaining exceptional care standards. My commitment to creating supportive environments for both clinicians and clients drives my approach to practice development, including designing payment structures that prioritize therapeutic excellence over insurance complexities. Today, Move Forward Counseling is PA’s leading mental health practice with over 65 licensed therapists across eight locations.

Heartwell Therapy is a self-pay practice that does not accept insurance.  Our rates are Intake $200, 1-hour session $180, and 1.5-hour session $250.  Please complete this form if you can receive therapy services and self-pay without utilizing an insurance plan. 


Please call our office during business hours (Monday, 8:00 a.m. to 6:30 p.m.) to follow up on a form that you have already submitted. The office is closed on major holidays. Please submit a form only once.

Self-Pay Acknowledgement: I understand that therapy sessions will not be submitted to or covered by insurance. I can pay for sessions out of pocket. *

Thank you for visiting the Heartwell Therapy, LLC website.  If you are considering therapy for individuals, you may visit our partner practice (Move Forward Counseling, LLC) at www.moveforwardpa.com. MFC offers therapy services for individuals and accepts private insurance (not Medicare or Medicaid).

I prefer to be contacted by: *
Session Format Preference *
If In-Person *
Online Session *
Lehigh Valley *
Lancaster Downtown *

Reasons for Seeking Therapy

Do you need a specialized therapist who can counsel for: